Kiehl's SoHo Store
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In 2014, Kiehl's opened a new store in New York City's SoHo neighborhood. They were looking for a fresh and impactful take on the photo booth. Following the success of the tote lettering, I created a custom set of curvacious yet sassy lettering lockups and instructional callouts for the outside and inside panels. It was a blast.

 

 

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Line around the block, heyo! Didn't hurt that the cast of Orange is the New Black was there.

Line around the block, heyo! Didn't hurt that the cast of Orange is the New Black was there.