Hello World Academy: Branding

Hello World Academy is a 6-month online training program for those who want to begin a competitive career as developers in the hip and trending tech industry, but whose limited education or experience has made it difficult to make the move. HWA is their stepping stone toward the potential for a brighter, better future.

 

 
 
 
With a small budget and a quick turnaround, I worked on branding HWA and creating a simple website structure. The branding included logo variations, typography, and color palette, with two font options for the logotype. Wireframes were created for the website. Unfortunately, the project was postponed for funding reasons.
 
 
 

Rough Wireframe

We began exploration on a website when the project was postponed. Below is the first quick sketch.

 
 

Role: Designer
Firm/Agency: Freelance, HWA
Year of Project: 2012