Fossil Sport Smartwatch Video
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Fossil's first Sport Smartwatch is both workout friendly, and fashion friendly. For the launch, I helped create a quick lifestyle video that showcased its wellness features, on very a slim budget. It was one of Fossil's best-performing social videos to date.

Performance Statistics

One of Fossil's Top Performers to Date

Average Video Through Rate of 58%-68%

Both Genders Exceeded Benchmarks

106%+ Lift in Product Interest

Drove 32%+ Lift in Ad Recall

Role: Concepting, Art Direction
Video Art Director: Josh Deloach
Videographers: Dalton Tarver, Michael Forti
In-House Client: Fossil
Year of Project: 2016

Fossil Sport Smartwatch Video—

Fossil's first Sport Smartwatch is both workout friendly, and fashion friendly. For the launch, I helped create a quick lifestyle video that showcased its wellness features, on very a slim budget. It was one of Fossil's best-performing social videos to date.

Performance Statistics

One of Fossil's Top Performers to Date

Average Video Through Rate of 58%-68%

Both Genders Exceeded Benchmarks

106%+ Lift in Product Interest

Drove 32%+ Lift in Ad Recall

Fossil Sport Smartwatch Video
—