Fossil Smartwatches
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For two years, I managed the Smartwatches creative at Fossil. During this time, I enjoyed revamping the full branding system, directing all Smartwatch collateral within all channels, coordinating platform updates with Google, overseeing the product photography, directing the retouching on lifestyle imagery, and plenty more. For several seasons, I also redesigned the dials. I was grateful for the opportunity to help drive the vision, and also to finesse the outcome.

Note: This page is in progress! Check back for all the goodies soon.

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Role: Senior Art Director
In-House: Fossil
Year of Project: 2018-2020