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I worked to organize the creative process for this season, organizing Brainstorming Sessions, creating a Designer Toolkit, and driving Design Execution. The team created an incredible breadth of work, and once we established a look and feel, I helped provide Art Direction for all Smartwatch collateral throughout the season.
Fall Print Ads
Several of the Smartwatch and Traditional Print Ads I designed that appeared in magazines like Elle, Glamour, Esquire, and Seventeen during the Fall of 2017.
Video Graphics
As a part of the Fall launch, Fossil created authentic docu-style videos showcasing the stories of our celebrity cast. I helped provide Fall-esque video graphics for the smartwatch callouts, as well as dial artwork.
Role: Senior Art Director (Q)
Senior Creative Director: Randall Saunders
Art Directors / Designers: Pam Dowdy, Sarah Stanley, Blair Garcia
Company: Fossil
Year of Project: 2017